Ideation Rendering™ is a trademarked, phrase coined by my business partner, Hal Fisher, and I to describe a type of service we provide - a set of services, rather. The term "Ideation" can be easiest described by its definition which is, "the process of thinking of ideas that generally relate to software oriented products and/or services". The phrase "Rendering" is often referred to as "a depiction or representation of something". The term is often used in Web lingo when talking about things like, "rendering a dataset" seen in .NET App documentation or "rendering that design or logo" often thrown around in the graphics design industry. Because I am fully capable of thinking of ideas for electronic products and services, and because I, along with my business partner, are able to render these designs by creating graphic designs, websites, web applications and software solutions based on these ideas, and then going even a step further to say we can also help market the ideations rendered, we created the term Ideation Rendering™ to help articulate - in one phrase - the type of service we are capable of rendering to clients.

The types of services we consider Ideation Rendering based-services are multi-thousand dollar marketing campaigns, designing electronic product, service, innovations, and invention ideas, web app and software developments, and even some of the beginning stages of personal and business brand development.

The Ideation Rendering™ website is an experimental website. We do not market the site. In fact, we have somewhat neglected the www.IdeationRendering.com website. Many individuals and small businesses we had been dealing with really did not have the kind of budgets we required to do business. This is partially because of the legal process of checking available patents, trademarks, and service marks on ideas we created. This process is required by us so we can assure that we provided clients with a 100% authentic solution. In addition, the process always involves trademark lawyers, patent checks, money, and a lot of waiting. Most individuals and businesses simply wanted to pay for the product and/or service idea and run. Some wanted to just jump right into it without even having a business plan. My goal for 2010, along with my partner, is to put more attention to the Ideation Rendering™ website. Lastly, as I integrate a very small derivative of these services into the services I render on my website, at $125 and hour, I will work with clients in some minor stages of the big picture model, to strategically and affectively manifest ideas for clients looking for a web or software niche.