Jason Silvestri – Speaker, Consultant, Creative Web Developer: My website is

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Social Media and Social Networking are great tools for personal branding, but it will be about becoming an expert at what you do as a professional that will matter in the end. Social Media and Social Networking will simply help exposure your personal brand easier. Don’t get me wrong, I have used Social Media to spread my videos worldwide. I have used Social Networking to not only connect with small consumers, but also really cool personal brands as well. It is just that the walk down my road did not come easy. As a personal brand, I have failed so many times it isn’t even funny. Conversely, I have succeeded in so many ways too. It is possible that I will be writing a book by the end of the summer of 2011. Corny, I know. In it, I plan to confess some of my failures and will also explain my successes and how to leverage all of it to potentially develop your personal brand. The upcoming book, if published, will be titled, “Confessions of a Failing Entrepreneur.”

See www.ConfessionsOfaFailingEntrepreneur.com for updates on the potential book.